Technogym has been appointed as the official fitness equipment supplier to Newcastle University.
The deal will see Newcastle University begin using the Technogym's Excite line of equipment, which offers a fully-connected cardio experience.
The equipment utilises the Unity platform, which allows gym users to access engaging digital experiences and personal content – such as Netflix and BBC iPlayer – at any time during their training session.
A new digital journey – thanks to the Technogym mywellness ecosystem – will also be introduced as part of the fitness element.
Stephen Barton, Technogym MD, said: "Newcastle University's vision to support students and staff members in finding their passion for fitness is a goal that aligns perfectly with the values held by Technogym.
"We look forward to collaborating throughout the partnership and playing a key part in making their vision a reality”.
Newcastle University is part of the Russell Group of universities and is "dedicated to providing its students with a wide range of opportunities to take part in sport and fitness".
Colin Blackburn, the university's director of sports services, added: "Technogym have not only demonstrated that they had an outstanding range of ergonomically designed equipment but also a user friendly digital platform designed to engage and inform our students including the option to upload their own personal content to make each workout unique, enjoyable and fun".
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